GUCCI, the renowned Italian fashion brand, pioneered the online luxury business through the launch of its e-store at gucci.com in 2002. Now in 2009, GUCCI is once again leading the digital landscape with the first true luxury lifestyle application.

Experience the World of GUCCI and enjoy access to exclusive limited edition products updated regularly, and available only to GUCCI application users. Receive push notifications when new products are made available, and be the first to know about upcoming collaborations, projects, and collections through GUCCI Sneak Peeks. Get a behind-the-scenes understanding of Creative Director Frida Giannini’s vision each season.

Create your own mix using the GUCCI Beats feature, with loops, beats, drums, and vocals compiled by award-winning music producer Mark Ronson. Once you’ve created your beat, play it back for your friends on a virtual turntable and scratch your record like a real DJ. Forward your beats to Facebook and share your talents with all your friends.

Listen to a selection of music through the GUCCI Music Channel: a continuous 3 hour stream of music, curated by GUCCI exclusively for its application users with seasonal updates. Access custom playlists created by Mark Ronson and Frida Giannini for the GUCCI iPhone / iPod touch application, and visit regularly for more updates and new playlists.

When in a new city, or planning a trip, search GUCCI’s Little Black Book for the best restaurants, clubs, bars, or hotels in 33 cities worldwide, with new locations updating constantly. Using the iPhone’s location-targeting capabilities (GPS) you can search for locations near you, or even select Frida’s Favorites to see Creative Director Frida Giannini’s favorite spots.

Finally, upon entering one of GUCCI’s ICON-TEMPORARY Flash stores, opening October 24th in New York City, and December 1st in Miami, users who have downloaded the GUCCI app will have exclusive access to photos of all limited edition ICON-TEMPORARY sneaker styles, available only in the flash stores. Share these images on Facebook, and show your friends your favorite styles at the touch of a button. Also receive a special playlist created by Mark Ronson specifically for the ICON-TEMPORARY store and only available through the GUCCI application.